
10.06.2025
How Account-Based Marketing Helped Align Sales and Marketing in Libya’s B2B Sector
When I started my MBA thesis on Account-Based Marketing (ABM), I didn’t expect my research…
When I started my MBA thesis on Account-Based Marketing (ABM), I didn’t expect my research…
Digital Marketing (DM) can be defined as the use of digital media platforms, data analytics,…
Digitaalisen markkinoinnin merkitys ja ymmärrys sen ympärillä on B2B-yrityksissä kasvanut viime vuosina. REAN-malli (Reach, Engage,…