Sales Management

10.06.2025

How Account-Based Marketing Helped Align Sales and Marketing in Libya’s B2B Sector

When I started my MBA thesis on Account-Based Marketing (ABM), I didn’t expect my research…

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Turun toimiston vetäjä Henry Lockmer (vas.) ja toimitusjohtaja Juha Kuosa.
19.05.2025

From Memory to Model – Lessons from CRM model development at SADE Innovations

How can a CRM model improve internal collaboration in an engineering-led company? This article summarizes…

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